ThinkTag started in 2009, with the sole purpose of delivering “relevant” marketing solutions that empower brands to reach for the extraordinary and deliver better business results.
Led by Somdatta Acharyya having extensive exposure to brand management across key sectors of banking, pharma and FMCG.
Our vision is to be the “go-to” strategic creative agency, which offers simplified effective brand strategies leading to enriched brand experiences and a stronger connect with the target audience.
Our multi-skilled team has expertise in traditional channels and pioneering new technologies, and includes creatives, designers, writers, strategists, and project managers- enabling us to deliver cohesive, compelling and meaningful ideas for our clients.




ThinkTag was founded by Somdatta Acharyya with a vision of creating an agency that provides Branding and Communication services which are not just innovative and creative, but also have a strong foundation in the science of marketing.

With an MBA in Marketing from one of the top institutes in India and several years of industry experience in Marketing across Pharma and FMCG sectors, Somdatta delivers robust branding solutions with almost 2 decades of experience.

Varied interests beyond business solutions, adds to the overall vision, producing unique creative perspectives and insights.



Shonali Shetty

“We were struck by their genuine desire to bring in clarity, creativity and professionalism and deliver a campaign that exceeds our expectations and gets awesome feedback from sales. They’re a smaller shop, so it really helps to have that more personal feel.”

Head Marketing
The Wadhwa Group

Kirti Poonia

“ThinkTag and I worked on developing a Health & Wellness brand for Tata Chemicals. Their innovative ideas and market understanding enabled us to produce a differentiated brand. The brand has been very well received and many of our customers have expressed their appreciation for the Name and Logo Design. Som and Anisha are a wonderful team to work with and I look forward to working with them again!”

Tata Chemicals Limited

Bimal Mehta

“ThinkTag worked with us as an integral part of our team. They provided us with strategic marketing support which helped establish us as serious players in the Premedia business. Not only have they been great business partners, but also over the 2 years we have developed a great personal connect. Their high involvement and ownership of the brand ensures our association goes beyond the project deliverables.”

Vakils Premedia Pvt. Ltd

Jayaprakash Guraja

“Somdatta helped us at a very critical juncture in our company, at a phase when we were transforming into a technology-based business. Thinktag’s insights and knowledge of branding gave us the right direction and momentum, especially at a brand management workshop held by Somdatta & Anisha. The team is always helpful and their sincerity comes across in what they do.”

(COO), Staragri Group

Shubhi Ganesh

“Somdatta led ThinkTag to launch a few commercial banking products for Kotak Bank and one amongst them that really stood out was ‘Arthia Card’, launched for a niche market in Punjab. The theme used, the campaign built around it, had local flavours which were blended into our product features to develop into a distinct communication. A job very well done by ThinkTag team.”

Vice President Marketing, Kotak Bank – Commercial Banking